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After going through a variety of fonts and styles, we decided to go with a customized lettering. Taking elements of our company logo and refining them to relate to our new product.

Stranger Than Fictions original logo consisted of large bold lettering and a combination of multiple icons of cryptids. Taking those visuals into account, I created a logo which achieved our goals of being viewed as an improv institution while maintaining the whimsical icons of our brand.

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